Building a vision on sustainability principles requires innovation, courage and authenticity. Cultural change involves more than meeting specified standards and going just beyond compliance.
Helping shape a better tomorrow by embracing sustainability, managers of the future will need to be able to live in a world of conundrum and paradox, where wealth contribution, social progress and contributing to a better environment are equally important.
"As long as we focus on the desire to generate information about the future, we will tend to see the future itself as a neutral, objective space… In practice we treat [the future] very much as a psychological space, into which we project our hopes and fears, our dreams and experience." Tibbs H. 2000, Making the Future Visible: Psychology, Scenarios and Strategy
Our hopes for the future